Behind the scenes on a photo shoot at Devil’s Pulpit during a recent visit to Scotland. That’s what most people know me for, and it’s what I mostly try to base my YouTube videos around.įor example, this is the latest video on my channel. I try to keep a similar topic of content throughout the platforms I’m on. But hopefully you can get some ideas from this, and adapt what I do to suit your needs. Not all of the methods I use will be applicable to you. The two on which I interact the most, though, are Facebook and Instagram. I am on Facebook, Instagram, Twitter, and a bunch of other platforms. It’s a lot easier to build up an audience on YouTube if you already have an audience elsewhere that you can bring over. So, they’re also more likely to engage with it on YouTube as well. They’ve engaged with my content on those other platforms already.
These are people with which I already have a relationship. As my YouTube content relates to that which I post elsewhere (photography, mostly), it makes sense to leverage those other platforms to bring viewers over to YouTube. I already have existing audiences in other places who seem to like the content I post there. Note : This post was originally going to cover both Facebook and Instagram, but it turned out to be much longer than I’d anticipated, so I’m splitting it up into two posts.
Advertisements Why promote your videos on social media? So, what can you do? Well, here’s what I do. And you need people to find your stuff in order to view and engage with it. You need the views and engagement for more people to find your stuff. When you’re a really small YouTuber, (a few hundred subs or less), it’s kind of a catch 22. After all, getting your videos some exposure does you no good if YouTube can’t tell what your content’s actually about. It also assumes that your YouTube SEO is on point, too. So, the rest of this post assumes you’re already creating interesting and engaging content that keeps viewers hooked. This includes the search results as well as suggested content on other peoples videos. Their goal is to get people on the platform and to stay on the platform for as long as possible.Īs a result, YouTube tends to value watch time and engagement above all else to promote your video within the platform itself. YouTube wants to promote your content, but only if it benefits YouTube. And there’s so much more competition for our attention. And it’s not that your content sucks – unless it does – but that people just don’t know you exist. Getting your content in front of peoples eyes these days isn’t easy.
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